Branding & Identity: Nijiro Initiatives (Business of Graphic Design)

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Let me start off by explaining a couple things about this class. Unlike all the work I’ve done leading up to this post at SCAD, this class is team centric. The first day we were broken down into teams of four and tasked with creating and branding our own design firm, by the second class we were down to three members… Never-the-less the remaining three forged ahead, settled on our name (Nijiro), and I as the “Creative Director” of the group created our logo with a ton of great input from the team. From there we all worked on getting together a mood board, all the deliverables (cover letters, pocket folders, etc.) and a brochure advertising out services together. A tight deadline and an agonizingly long all niter later, we were able to present a very professional and  resolved branding and identity of our faux company. I have to say that I’m lucky to have partnered with dedicated and hard working team members; Josh Beckwith and Lucia Sagrera. You can check out Josh’s crazy work at his web site; Postit Labs. Check out all of our hard work down below.

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