D&D Ink Package Design (Production Design)
For our third project of this summer quarter we were tasked with designing packaging for an item. I chose to create packaging for fine quality screen printing inks. Since I’ve been experimenting heavily with screen printing, the idea of packaging the inks seemed obvious, and provided a way to test out my abilities in the medium. Conceptually I envisioned the packaging as a true testament to the actual product, I wanted the consumer to be able to see the quality, opacity, smoothness, etc. of the product up front. I also wanted the packaging to be easy and cheap to produce, I intended for it to be used by a small company servicing a smaller consumer base, who could produce these in house with their own product. The bottles I’ve had laying around and the paper I used is recycled and is actually the paper used to sandwich and protect expensive paper so I ended up getting it for free.
From there I started off as always with really rough sketches, then designing and testing the actual box. Next I worked on the branding and logo sketching in Illustrator. I wanted a block printing look to the type with a contemporary aesthetic, which I’m confident I achieved by going with the slab serif typefaces I chose (Aachen, and Clarendon.) Due to good planning and scheduling (a first!) I was able to spend an ample amount of time in the designing phase producing and revising many maquettes.
At the fulfillment (production) phase, I’m proud to say that for the first time ever with the silk screen process it went extremely well and without incident. I spend most of my free time away from school projects continually experimenting and refining my processes, and finally its paying off! I feel the paper choice ended up being great and the speckling from the recycling process ended up giving it an unexpected character. I’m super pleased with the results, and received a positive reception upon presenting it in class. I’ve taken a ton of images for this project, check it out. Any questions feel free to give me a shout.
Very nice !! Your so talented.
NICE. I like the combination of the ampersand with the two D’s as the only overlapping element.